REALTORS® have a long tradition of understanding the importance of sustainability and stewardship of the land. This relationship dates back more than a century to the preamble of the NATIONAL ASSOCIATION OF REALTORS®' Code of Ethics and a passage that easily could have been penned by today's eco-conscious real estate agents who are advocates for sustainability and environmental best practices:
"Under all is the land. ... They [the interests of the nations and its citizens] require the creation of adequate housing, the building of functioning cities, the development of productive industries and farms, and the preservation of a healthful environment."
Today's "green-minded" REALTORS® understand that sustainability is an essential resource and management practice.
The following are the goals and principles guiding today's REALTORS® who are striving to green their businesses in conjunction with existing REALTOR® policy.
Green Principles
1. Seek to have each transaction create a positive benefit for their clients and aim to give back to their communities and the environment.
2. Strive to incorporate sustainability in their business practices.
3. Strive to be a resource to other agents and the general public regarding renewable resources, green building, energy efficiency, and indoor air quality.
4. Seek to raise awareness among fellow REALTORS® about conducting business in an environmentally sound and beneficial manner.
5. Form alliances with knowledgeable and committed green service providers who can further assist their clients.
6. Understand that green features alone do not make listings "green homes." Consequently, REALTORS® should accurately represent a home's green features and enhancements.
7. Educate clients about the value of green principles in creating healthy homes, work places and communities, and a healthy environment.
8. Assist clients in purchasing and/or creating a healthier and more energy-efficient home.